Your logo serves as the visual face of a business, and having a professionally designed logo in versatile digital files is crucial. The ideal logo should be:
Vector-Based: Logos should always be delivered as vector (not rasterized) files. Unlike pixelated images, vector logos can scale infinitely without losing image quality or clarity. This ensures a logo looks crisp whether printed on a tiny business card or a large billboard.
Visually Striking Yet Simple: The most iconic logos use basic shapes and silhouettes that are bold, memorable, and clearly convey the brand or product
Communicate the Brand Essence: Colors, concepts, fonts, shapes in a logo should all coordinate to evoke the desired brand traits at just a quick glance.
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Frequently Asked Questions
about our logos and branding
The process kicks off with a discovery call to understand your brand positioning, target audience, personality, visual preferences and style inspiration. This info ensures we strategize logo concepts that convey your unique identity.
Your logo files are delivered in vector formats (EPS, AI, PDF) for print use, plus high-res raster PNGs for digital use. This allows application across any medium without loss of image quality at any size.
Our standard process includes presenting 3-5 custom logo layouts reflecting elements from our discovery call and brand questionnaire. More options are available if none of the initial concepts fully resonate.
We provide up to 3 rounds of revisions to fine-tune colors, shapes, fonts within one chosen concept until you’re 100% satisfied. If starting fresh with an entirely new direction, an additional fee may apply.
Yes, once payment is completed for the final approved logo concept, we assign all copyrights to you, the client. The design is exclusively yours to use however needed thereafter!