Local SEO

What is SEO?

SEO stands for Search Engine Optimization. The end goal is to help search engines understand a website’s content and present it to your customers and potential customers who are looking for relevant information. Effective SEO leads to more visibility, traffic, and conversions for a business. Some common SEO techniques include keyword research, on-page optimization, content creation, link building, site speed optimization, local SEO and more.

What is Local SEO?

Local SEO is optimization for local search by including location-specific content, data markup, local business listings, and signals like reviews and citations. The goal of local SEO is to improve visibility and rankings in location-based searches on search engines and other local directories. This helps drive foot traffic, phone calls, and conversions from local customers searching for nearby businesses on platforms like Google, Facebook, Yelp, Apple Maps, etc. It helps businesses to stand out from competitors in nearby areas and capitalize on searchers who are looking for specific products/services in their city or neighborhood.

Who is local seo ideal for?

Optimizing for local SEO can be highly effective for brick-and-mortar businesses that depend on customers within a certain radius. Some examples of businesses that can benefit greatly from local SEO include:

  • Restaurants

  • Retail Stores

  • Service providers like plumbers, electricians, lawn care, etc.

  • Health and beauty businesses like salons, spas, and gyms.

  • Professional Services like lawyers, accountants, doctors

  • Real estate agencies

  • Home contractors

  • Hotels

  • Auto shops

  • Local non-profits and community organizations

Local SEO Strategy & Implementation Package

  • Website Maintenance (Care Plan) Included

  • Keyword Research

  • Custom Strategy Based On Your Needs and Progress

  • Full Citation Audit

  • Local Search Rank Monitoring

  • Monthly Summaries

  • Ongoing Google Business Profile Management Including Posts, Photos, Hour Changes, Review Replies, Etc.

  • Quarterly Reports

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Frequently Asked Questions

about local seo

Local SEO is critical for businesses that rely on foot traffic and attracting customers from their surrounding area. Ranking higher in local search results makes you more visible to potential customers who are looking for your products or services near them. This can result in more calls, walk-ins and sales.

Some key local SEO best practices include: 

  • Optimizing your Google My Business listing with complete and accurate information. This includes categories, photos, business information, etc.
  • Creating location-optimized landing pages and content that includes your city and state.
  • Encouraging customer reviews on platforms like Google and Facebook. More positive local reviews improve your SEO rankings.
  • Optimizing your website for local SEO by including your business name, address and location on every page.
  • Using local keywords and geo-targeted terms throughout your website content

Keyword research is finding the words and phrases that people type into search engines to find your products or services. You want to know what terms potential customers use when they search online for things related to your business. The goal is to align your website content and SEO tactics with terms people are searching for.

Targeting keywords people search for helps attract more qualified website visitors who want the product or services that you’re offering. It also helps search engines understand your content so they can match searches to your pages.

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