Branding

Why Authentic Content Is Becoming Your Best Search Visibility Strategy

By Katelyn Trulove / September 16, 2026 /

Google just rolled out another spam update aimed at AI-generated and mass-produced content. Nextdoor just rolled out verified business pages built to be a lot harder to fake than your typical review platform. Two different companies, two different products, but they’re both pointing at the same thing: the platforms your customers use every day are…

Nearly a Third of Businesses Sued Over Website Accessibility Already Had a Widget Installed

By Katelyn Trulove / September 15, 2026 /

Here’s a stat worth sitting with: of the 432 new ADA website accessibility lawsuits filed in August 2026, roughly 31% of the businesses being sued had already installed an accessibility widget on their site before the lawsuit landed. About a quarter of the businesses sued had been sued over this before, too. We’ve written before…

How Local Sponsorships Can Boost Your Business and Brand Awareness

By Katelyn Trulove / February 25, 2025 /

Tired of shouting into the endless void of the internet, hoping your business somehow stands out amidst the digital chaos? What if I told you there’s a way to seriously level up your marketing—no WiFi, no Google, no social media required?  Yep, you heard that right. Although we love a well-targeted social media ad campaign…

How to Boost Brand Visibility

By Katelyn Trulove / December 18, 2024 /

So, you’ve got the passion. You’ve got the product. But… you’re still struggling to get noticed? We get it. It’s tough out there! In a sea of big-name brands and shiny new startups, for a small business in Montgomery, Texas, it can feel like you’re shouting into the void. But don’t worry—this post is your…

10 Ways To Make Customers Fall In Love With Your Brand

By Katelyn Trulove / June 17, 2024 /

10 Ways To Make Customers Fall In Love With Your Brand In today’s crowded marketplace with endless choices, building a beloved brand that customers feel passion and loyalty towards is more important than ever before. Beloved brands inspire fanatical customer love and evangelism, providing a huge competitive edge with pricing power, resilience to competition, and…