Marketing Trends

Google Is Moving Local Services Ads Into Performance Max: What Home-Service Business Owners Need to Know

By Katelyn Trulove / October 20, 2026 /

If you run Local Services Ads for your plumbing, HVAC, electrical, roofing, or pest control business, there’s a good chance an email from Google is headed your way (or already sitting in your inbox) with a subject line about your account “transitioning to Performance Max.” And if your first reaction is “Wait… what does that…

Nearly a Third of Businesses Sued Over Website Accessibility Already Had a Widget Installed

By Katelyn Trulove / September 15, 2026 /

Here’s a stat worth sitting with: of the 432 new ADA website accessibility lawsuits filed in August 2026, roughly 31% of the businesses being sued had already installed an accessibility widget on their site before the lawsuit landed. About a quarter of the businesses sued had been sued over this before, too. We’ve written before…

Lead Generation for Local Service Businesses: SEO, Ads, GBP

By Katelyn Trulove / June 24, 2026 /

From clicks to clients: lead generation options (SEO, Ads, GBP, and social) for local service businesses If you run a local service business, you do not want more clicks. You want booked jobs. The right mix of channels can turn searches and scrolls into phone calls, form fills, and appointments. In this guide, we compare…

Marketing Ideas to Elevate Your Business

By Katelyn Trulove / January 15, 2025 /

Running a small business in Montgomery County comes with its fair share of challenges. Standing out in a sea of competition can feel like trying to find your car keys in a bottomless purse (we’ve been there a time or two). But don’t worry! With a little creativity and the right marketing strategies, your business…

12 Small Business Marketing Ideas That Actually Work

By Katelyn Trulove / November 22, 2024 /

Practical, budget-friendly small business marketing ideas: Google Business Profile, local SEO, reviews, content, social media, community, branding, ads, and AI search.

Top Marketing Trends of 2024

By Katelyn Trulove / September 24, 2024 /

In today’s rapidly-evolving digital society, small businesses and corporate giants alike are always searching for new ways to reach, and keep, customers and clients. It’s no secret that now more than ever, brands either stay on trend or get left in the dust. That means it’s important – no, scratch that – it’s vital to…