AI

Two things happened this year that, on the surface, don’t seem related at all. Google quietly gave every website owner a new way to see how often they’re showing up in AI Overviews — the AI-generated summaries that now sit at the top of a lot of Google searches. And in the world of website…

For years, getting found online largely meant one thing: showing up on Google. Google is still incredibly important — and that isn’t changing anytime soon. But the way people search for businesses, services and information is expanding. More people are turning to AI platforms like ChatGPT to ask questions, research their options and get recommendations.…

For the past couple of years, businesses have been hearing the same thing: search is changing because of AI. The problem was that measuring that change wasn’t particularly easy. We could see AI Overviews appearing in Google. We could see people using platforms like ChatGPT to research businesses, products and services. We could optimize websites…