AI
Quick question: when someone searches for a business like yours on Google, are you actually showing up? Not “are you ranking on page one” — that’s the old question. The new question is whether you’re showing up in the AI-generated summary that now appears at the top of most Google searches, before anyone even scrolls…
If you’ve noticed Google’s search results look a little different lately — a summary box sitting above the usual list of links — you’re not imagining things. That’s called an AI Overview, and it’s become one of the biggest changes to how Google works in years. We talk to a lot of business owners who’ve…
Search has changed fast this year. AI Overviews — the AI-generated summaries now sitting above traditional Google results — reach over 2.5 billion people a month, according to Dataconomy, and Search Engine Land reports that zero-click searches (where someone gets their answer without clicking any website at all) are now as high as 68% of…
We recently wrote about why authentic content is becoming your best search visibility strategy — the short version is that Google’s latest spam update specifically targets mass-produced, AI-stuffed content, and rewards the businesses saying real, useful things about what they actually do. Great, but “be authentic” isn’t exactly a to-do list. So here’s what that…
Two things happened this year that, on the surface, don’t seem related at all. Google quietly gave every website owner a new way to see how often they’re showing up in AI Overviews — the AI-generated summaries that now sit at the top of a lot of Google searches. And in the world of website…
For years, getting found online largely meant one thing: showing up on Google. Google is still incredibly important — and that isn’t changing anytime soon. But the way people search for businesses, services and information is expanding. More people are turning to AI platforms like ChatGPT to ask questions, research their options and get recommendations.…
For the past couple of years, businesses have been hearing the same thing: search is changing because of AI. The problem was that measuring that change wasn’t particularly easy. We could see AI Overviews appearing in Google. We could see people using platforms like ChatGPT to research businesses, products and services. We could optimize websites…