The Importance of SEO Backlinks

There are so many aspects to gaining traffic through SEO but a really important way is through SEO Backlinks. It might sound confusing at first but SEO backlinks will help draw in the right customers to your website. We’re going to break down what SEO backlinks are, how they can be useful, and how you can get started. 

What are SEO Backlinks?

First, let’s get into what SEO backlinks are. The term SEO refers to Search Engine Optimization. This means optimizing your website so that it’s getting a larger quantity of good website traffic. Backlinks refer to the “inbound” links that lead to your website. So if someone links your website from their own website that would be a backlink. 

Why are they so important?

Website Ranking

These backlinks are super important to boosting your website’s ranking. When another website links your website it lets Google know that you have a reputable site, which in turn boosts the algorithm in favor of your website. This will help potential customers find your page!

Referral Traffic

Having another website that is getting a lot of traffic place relevant links to your website in their content will help send some of their traffic to your website! People are more likely to stay on your page if they click on your link from another page, especially if they are interested in the topic being discussed. Also, when someone links your website, that usually means they found it useful and think other people will too. This referral traffic is very important to make people aware of your brand.


This referral traffic will help build brand authority and domain authority. If another page uses your link it almost is like giving a recommendation. If they have any “authority” on the topic being discussed, sharing your link also shows you have some “authority” as well. Brand authority helps prove your reputation and show what your business is all about.

Domain authority refers to the quality and the amount of links a website receives that can increase or decrease your SEO score. If your links are being used by good websites then that will increase your domain authority. This again will help increase traffic to your website and increase your ranking. 


Overall, ranking, traffic, and authority all help promote your website organically. The more your website is promoted by good websites the better. This will help create more brand awareness and lead to gaining customers. 

How to get SEO backlinks to work for you

The best way to get backlinks to work for you is by creating quality content or work. If you can create useful and relevant content then people are more likely going to share it. Creating a positive, helpful and authentic brand will also help improve your interactions with others, which in turn can lead to recommendations through backlinks. 

Guest blogging, link building, creating useful infographics or images, and interacting with other bloggers are all ways that help get those backlinks. Additionally, investing in backlinking services or adding premium SEO to your website can also help with backlinks. You just have to be careful that the pages that your links are being shared on are quality pages that will reflect well on you as a brand. 

As you can see, backlinks are not just all about SEO but they can also help show that what you have to say can be valuable to others. Traffic and rankings are extremely important but sharing your knowledge or opinions can connect with your branding is just as important. This will help create brand awareness and lead to getting customers! 

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About The Author

I'm KT and I'm the face behind Trulove Webworks. I live in Montgomery, TX with my husband and 3 beautiful daughters. I love design and business strategy but the real reason I do what I do is because I want to see more small businesses thrive.


- Katelyn Trulove
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