Creating a website that works for you is a time investment as well as a financial investment. But if you are prepared and strategic it can be your most valuable asset. A successful website requires planning before you build and upkeep once it’s launched. Having a great website starts with you and your ideas. Before you talk to a web designer, think of what you want for your site and think of what you want from your web designer.
1. Decide What Your Website’s Requirements Are
First, think of what you want your website to consist of. Think of what’s important to you. Ask yourself, what do you think your site should look like? What elements do you want to be included?
Now consider if your requirements match with what your client’s requirements might be. If not, look at things from their point of view. What would make things clear and easy for them to understand? What would make them want to use your services? Adjust your requirements to fit your client’s needs as well as your own.
2. Create a Budget That Works For You
Next is your budget. Think of this more as an investment. What you put into your website is what you’ll get out of your website! Making a list of your priorities and allocating the appropriate time and energy to each one can help you and your web designer create an appropriate budget that will fit your needs. The more you invest in your site, the better it will look. This will make your website more attractive to potential customers.
3. Set Goals
Now think of your goals. Having strategic goals will help the design process of your website. Make sure they are SMART (Specific, measurable, achievable, relevant, and time-based.) This could mean tracking the amount of traffic your website is getting or maybe taking note of the number of leads that are engaging with your site. You want to be able to track these goals through your site so you can see what’s working and what’s not.
4. Have content in mind
Now think of your website’s content. This is an important part. It will communicate to your customers what you do and how you do it. Make sure that all of your content is relevant to your work and it reflects your business as it should. You want it to fit your brand.
You could come up with this yourself or you can hire a copywriter to assist you in order to get that wording right. You want the features that you offer to be seen as benefits to your customers.
5. Establish good Communication
Lastly, let’s talk about communication. Having a conversation with everyone involved in building your site is important. This involves setting time limits, your budget, and any other expectations you may have. It also can involve setting up a maintenance plan, that way in the future your site will always be taken care of. Having a good communicative relationship with your web designer will lead to getting your website up efficiently!
The relationship between you and your web designer is an important one. All of these steps are key to getting your site up and running. Taking the time to evaluate what you want and what your customers need is what will make your business be successful.
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About The Author
I'm KT and I'm the face behind Trulove Webworks. I live in Montgomery, TX with my husband and 3 beautiful daughters. I love design and business strategy but the real reason I do what I do is because I want to see more small businesses thrive.
- Katelyn Trulove
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